I am 55 years old, which makes me part of Generation X. I've always felt that we were the luckiest generation because we were born and raised and educated and went out into the world of work at the start of this modern post-boomer silicon era when absolutely everything changed.

We were at school and college when the Internet was born and when the world-wide web was invented. We witnessed the arrival of the home computer and the games console. We were young when first music and then photography went from analog to digital and we were young adults when smartphones were invented.

We were there when suddenly you could pause live TV, when air travel was democratised, when social media was invented and just as we could legally drive, we got sophisticated digital navigation devices for our cars. We were there when Google search first came online and when they cloned the first animal and genetically modified the first food crop.

And now we're all middle-aged as the new A.I. era starts building momentum and everything changes forever again. As a generation I reckon we're pretty well placed to deal with what was once science-fiction and is now commonplace reality.

The Death of Stock

We need to talk about stock photography specifically and how A.I. is going to kill a substantial portion of the revenue of companies such as Getty Images.

There are, it seems to me, two kinds of stock photography - the specific and the non-specific. Specific stock photography would be something like a photograph of an actual location - Big Ben, the Grand Canyon, Machu Picchu for instance. Or an actual person - Barack Obama, Kanye West, Vladimir Putin for instance.

Meanwhile, non-specific stock photography is the generalised topic or themed based photographs used to illustrate blog articles or brochures. You might search for photographs of an elderly man pushing a walker down a suburban street in Liverpool. Or perhaps a group of young children enjoying a birthday party in the back garden of a house in Canada. Or a colourful sunset over a forested mountain range.

Non-Specific Stock Photography

Non-specific stock photography will be rendered irrelevant within the next couple of years and I strongly suspect that specific photography will go the same way over a slightly longer timeframe.

The three best known generative art models currently available to the public are Dall-E, Midjourney and Stable Diffusion. Most of the public facing services such as Canva's new AI tool are based upon the APIs of one of these three models, but some companies such as Adobe have built their own. Between them, these models, each with their own strengths and weaknesses clearly point the way to a future when we can summon up literally any image we want with a short text query.

In many ways, we're already there. The advertising industry is already embracing generative art systems like Midjourney. Instead of hiring an expensive product photographer and some studio space and possibly a model or two - they can get what they want near-instantly with a text prompt in Midjourney. At the very least, something like Midjourney can create a near-flawless backdrop for a product placement. But it won't be long until the AI can do complete the whole job.

Any stock photograph is always a compromise because it's never precisely what the client had in mind. If you've ever purchased a stock image you know the drill - you click through page after page of thumbnails looking for the photo you've got in mind, you shortlist a bunch of them and eventually you settle for 'close enough'.

But now, someone creating a brochure, for instance, need no longer pay a royalty to a stock photo library by using a real photograph. They can get exactly what they want and they do not have to trawl through hundreds of images to do it. They do not have to compromise in any way and they get exactly what they want - near-instantly. Honestly to me it feels as futuristic as Captain Picard summoning up Tea Earl Grey Hot in the Enterprise's replicator.

If you're the sort of person that has to trawl through shots on Alamy, Getty or Shutterstock then you've every right to feel euphoric right about now. No more boring searches, no royalty payments and no copyright issues, ever.

And let's not forget that these generative art models are improving dramatically with every release. My first introduction to them was a video by MKBHD which, incredibly, was just under a year ago. Replaying that video now already feels like I'm watching some retro news clip from years ago.

The images Marques created in that video, of an astronaut on a horse and a wise elephant staring at the moon at night, seem ludicrously primitive compared to the kind images you can now produce in something like Midjourney. We've gone from toddler's crayon scribbles to art school graduates in under a year.

Non-specific stock photography is going the way of the dinosaur and any revenue you currently earn from stock images will probably fizzle out to nothing within a couple of years.

I'm sorry that photographers will lose a little bit of income but I'm also belly laughing at the stock agencies because they're a bunch of thieving soul-sucking scam artists who've been ripping photographers off for decades. So fuck those guys.

Specific Stock Photography

Then there's the specific kind of stock photography. Some celebrity exiting a nightclub, a politician standing behind a podium, an athlete winning a race. I'd say there was a strong argument that even these kinds of photographs are threatened by A.I. Models such as Stable Diffusion and Midjourney can already work from reference images and their ability to regenerate alternative images based on that reference is getting more powerful by the week.

Imagine you're a pop singer and GQ want to do a photo-shoot with you. At the moment you've got to interrupt your schedule, get to a studio and spend an entire day being photographed by an expensive photographer who may or may not nail the brief the magazine gave them.

In the extremely near future an alternative 'shoot' will take place. The magazine will suggest a scenario for a shoot, the pop singer will supply a couple of simple and up-to-date reference photographs and a prompt engineer will magic the whole thing up in a generative art system. The singer can simply and easily collaborate with the magazine to get the exact look they're all happy with and everyone's a winner. Everyone that is, except for the photographer and whoever owns the studio and the retoucher and the graphic designer.

But what about photographs of specific places? And to that I say, have you ever playing Microsoft Flight Simulator? Ok - that's a render engine based on a massive topographic and texture database, but I can't imagine it would be difficult to combine the two. Give Midjourney access to topographic data, add some real-world texture reference images to its dataset and set it loose. You'll be able to create an entirely convincing fake image of a real location that looks precisely the way you want.

Tourist agencies, hotels and property owners, real estate agents - they're all going to absolutely love it. Instead of searching online for images of a location that may or may not be popular and therefore may or may not have been heavily photographed, they can pick a location, an angle, a time of year, a time of day and specific weather conditions and the A.I. will produce four stunning shots in under 30 seconds.

And while I realise that many photographers are purists who are steadfast in their belief in the superiority of actual photos taken by actual people with actual cameras - nobody will care that the generative images in travel brochures, adverts or blog posts are not real. Nobody. If I was one of the overpaid leeches that works for a company like Getty, I'd be starting to get a big panicy round about now.

And while we're at it - how hilarious is it that stock agencies now have sections of A.I. generated imagery? Who is going to pay Getty for an A.I. image when they can type a prompt into a text box and get their own one in seconds flat. In the short-term I wonder if the real money is going to be made selling prompts - not photos.

Then There's the Porn

Now I mentioned at the start that of this video that any market that relies on imagery of any kind is in deep-shit and that, of course, includes porn. A.I. created porn is already a reality, readily available and easily generated. I'm not talking Deepfakes here - those are just faces mapped onto someone else's body - I'm talking about 100% fake imagery.

The weapon of choice at the moment for generative porn producers is Stable Diffusion. The reason for this is that Midjourney currently blocks 'adult' imagery, but Stable Diffusion does not. They did initially, but they re-enabled the nudity option at the end of last year.

With A.I. generative porn you can create exactly the sort of images you want, the stuff that 'works' for you, without having to trawl through Pornhub's archives. And yes, that will of course mean that at some point in the future - possibly now - I don't know - you'll be able to render your own otherwise banned pornography. You'll be able to pick an age-range and summon up images that would land you in jail if you downloaded them.

Don't tell me that restrictions will be put in place to stop this kind of thing. The genie is well and truly out of the bottle and I have no doubt whatsoever that there will be a buoyant black market for generative art systems that can churn out porn catering to any and all niches. It probably exists right now.

What are the ethical arguments around people generating AI porn of banned subjects? It's preferable to the current real-world situation of course, but once Pandora's box is opened there's a whole bunch of other stuff to consider around giving people access to otherwise prohibited imagery.

Anyone that earns money from porn, whether it's soft glamour style or hardcore porn will probably see their income drop over the next few years. All the folks involved in the cottage industry that is Onlyfans will also undoubtedly see a downturn in profits too. Will people care that the images that turn them on aren't real when they can tune precisely into whatever kinks are theirs? Of course not. And we're not just talking still images here either. It's early days but AI generated adult video is already being produced and it will only improve in quality and sophistication as time goes by.

I have absolutely no doubt that we are on the beach, watching the water recede as a tsunami appears on the horizon.

Everything is about to change in ways that we could never have dreamed would come to pass in our lifetimes and you'd better be ready for it.

As Malcom X said, "The future belongs to those who prepare for it today."

Left unchecked, upgradeitis can turn into full blown GAS … that's gear acquisition syndrome incidentally, not the old raspberry tarts.

And while upgradeitis affects all geeks, drone users seem to be particularly susceptible. No sooner have DJI announced a new model, than the Facebook groups, subreddits and forums are full of people looking to offload their current drone.

There seems to be this reality distortion field centred on Shenzen and which activates whenever DJI release a new drone. This distortion field sweeps around the world, faster than a new far-right conspiracy theory, and instantly makes all drone owners feel like their four-rotored friend is now somehow inferior.

Every time a new drone with more megapixels, a bigger sensor, a better lens comes along, folks stress that the camera on their current drone is suddenly not up to the job any more. All it takes is an extra three minutes of flight time on the new model and another cheesy intelligent flight mode that will probably never get used and those critically infected with upgradeitis are reaching for their credit cards.

I encourage you to get you off the old upgrade treadmill.

It Was a More Innocent Time

Cast your mind back to a more innocent time, seven years ago, in 2015. That was when DJI released the Phantom 3 range of drones.

Seems like longer than that to me, but maybe it's because we've all aged about a decade in the last 24 months?

Anyway, the Phantom 3 Pro had a 12.4megapixel sensor and could shoot photographs in RAW using single, burst or auto-bracketed modes. It could shoot 4K video at 60mbps and HD video at 60fps.

Here are some samples images from the P3 that I found on Flickr. As you can see, there's a variety of lighting situations here from full sunlight to night-time. The camera appears to be coping well in demanding low light situations and has plenty of detail in the images.

Does the P3 have a bad camera simply because the Phantom 4, Mavic, Air, Spark and Mini have subsequently been released? No.

Am I suggesting you hit up Craigslist and buy one? No.

phantom 3 drone

I am merely suggesting that your current drone, even if it's Phantom 3, is probably perfectly adequate for pretty much all use-cases.

Drone cameras have been good for the last decade and excellent for the last five. My suggestion is that instead of spunking your money up the wall on the latest DJI drone, you invest that cash in experiences instead.

Spend the cost of that shiny new drone on a few trips to the country or down the coast, or perhaps on a big holiday. People become susceptible to upgradeitits due to the hard work of the DJI marketing machine, and partly because enthusiasm for all technology fades slowly over time.

I'd also suggest that if you don't fly as much as you used to, then the drone is probably not your problem, it's more likely to be your creative spark.

Going somewhere new and interesting is a great way to get the old creative juices flowing once more.

So travel and explore. And while you're planning where you're going to go, here are some practical suggestions for getting the most out of your current drone and its current camera.

Turn Off Auto White Balance

When you stick that old SD card in your PC and import your photos, do they all look like they were shot over the course of a year, instead of a single afternoon? If they do, it's undoubtedly because you have auto white balance enabled and your drone is making all the decisions about how cold or warm your photographs should be.

This isn't as big of a deal if you're shooting photographs in RAW mode because you can change white balance in post. However you may prefer to save yourself some time and choose one colour temperature for the conditions you are shooting in at that precise moment.

If you're shooting JPEGs than setting the right white colour balance is crucial, because it will be baked into the image.

It's also important when you're shooting video because while you can grade the footage afterwards, particularly if you have one of DJI's more expensive drones and can shoot in a log profile, but white balance is still effectively baked in and there are limits to what can be fixed in post.

If you manually set the white balance then you will have a much more consistent colour grade on your footage, straight out of the gate. It will save you time and your edited video will look all the better for it.

If you've always wanted to wean yourself off the automated modes on your drone then manually setting the white balance is a great starting point and you can expand your skill set from there.

Get Off Auto

There's no doubt that the cameras we use can do an excellent job taking photographs or shooting video in auto mode. However the photos and video you end up with will look how the camera wanted - not necessarily how you do. And those automated systems are not infallible. They make educated guesses about light and sometimes they get it wrong and you end up with a photograph that looks like you shot it down a mine.

So take your drone out of auto mode and experiment with the manual modes.

One great way to begin with as little stress as possible is to fire up your drone, but keep it on the ground. Put it down somewhere in the back garden and experiment with the manual mode settings as if you were using a normal camera. This way you can concentrate on understanding the techniques without having to worry about flying your drone into a tree.

As you teach yourself with your grounded drone remember not to simply rely on the preview on your phone. Import the images you take into your photo editor of choice so that you can see the full impact of changes to aperture, exposure or ISO.

Looking at those full size images will enable you to build up safe operating parameters for all your future shots - for instance how far you can safely push the ISO before the photo turns into some impressionist fever-dream of an image.

If you have a Mavic 2 Pro or Mavic 3 then you can make full use of manual aperture settings. All the other DJI drones (professional drones excepted) only allow for manual changes to shutter speed, ISO and white balance. However manually controlling these settings still gives you a substantial degree of flexibility in how a photograph or video clip eventually looks.

Keep it Clean

When was the last time you cleaned your drone's camera? Have you ever done it, you dirty so-and-so? Think about the environments you've been flying that drone in and picture for a moment all the little bits of dirt and dust that it has come into contact with.

It's highly likely that at some point an insect of some kind has hit your drone and yes, while the last thing that went through that bug's mind was its arse, the second last thing was probably how bleeding filthy your lens is.

It's not just so-called dust-spots that can ruin your shots but a microscopic film of grime and grease that builds up on that lens and which mutes colours, depresses detail and can cause light flares. Don't believe me? Remember the last time you cleaned your sunglasses and were suddenly like, "oh shit, I can see through time"? It's like that.

So get into the habit of cleaning your drone's camera before every flight. Most drones have a removable clear filter on the front that you can slide off in order to clean it properly with micro-fibre cloth. If that filter is looking a bit worse for wear, then replace it, they're not expensive.

Buy Some Filters

Most consumer drones have a fixed aperture camera lens which means you can only control the amount of light hitting the sensor by changing exposure and ISO. And sometimes, just exposure and ISO are not enough to shoot properly exposed photos or video.

The best way to work around this unfortunate limitation is to buy yourself a set of neutral ND filters for your specific model of drone. These filters will enable you to fly your drone no matter how bright the sun is and still be able to shoot at an exposure setting that gives you that cinematic look with some motion bleed between frames.

I've always bought the Polar Pro filters for my drones and have found them to be excellent. I usually opt for a pack that includes a combination of ND filters and circular polarisers so that I can work around sun glare, haze and reflective water too. Before purchasing, check the reviews to make sure the filters don't have colour cast issues, because these can be a pain in the arse to correct in post.

Also make sure you buy a pack of ND filters with sufficient variety to cope with all light levels - four strengths at a minimum.

Seize the Day

Understanding the limitations of your drone's camera is as important, probably more important, than understanding its strengths.

So if you have got a Phantom 3, for instance, then you need to work around the capabilities of the drone. Low light capabilities on that drone were not as good as the current range, so be sensible about the time of day you choose to fly it.

There isn't a drone that's been released in the last eight years that takes a crappy photo in broad daylight, so use that to your advantage.

Above all, don't assume that your drone is going to suck in a particular situation, give it a go.

Work with the Wind

There's no doubt at all that the gimbals on drones are a huge benefit when it comes to photography. They insulate the camera from the movement of the drone and make the chances of pulling off a nice sharp image much more likely.

However they're not perfect and obviously the further back in time you go, the less perfect they were. So understand that if it's windier than the quality assurance room at a baked bean factory, you're decreasing your chances of getting a sharp shot.

If it is windy then you should shoot with a faster exposure to minimise the amount of time the sensor is open and therefore reduce the time within which the camera can move during the exposure.

Use Different Apps

If one of the reasons you're looking at upgrading your drone is because it's missing the latest features of the current drones, then consider looking at third party apps.

My old Phantom 4 didn't have a panorama mode and I was jealous of the folks with Phantom 4 Pros and Mavics who did have a pano mode. So I used a third party app called Dronepan to shoot panos and bloody good it was too.

The best known third party app for drones is Litchi. The developers of this app are well known for bringing features only available on the most recent drones to older models.

It has an advanced waypoint and mission system for flying and then videoing or photographing along pre-defined routes. It has its own active tracking system. It has an excellent panorama mode. It has a follow mode that can track a mobile device. It has a VR mode and it even has a video feed option that can stream direct to a nearby device. It's the mutt's nuts and I strongly suggest you look at it, if you're missing more advanced flight modes.

You can also use specialised mission software such as Drone Deploy, Dronelink, PIX4Dcapture and Drone Harmony to run professional automated flight missions for commercial mapping or surveying purposes. And for this kind of work an older drone will be every bit as good a more recent one - better in some cases because it will have rock-solid firmware and therefore be more reliable.

Fix it in post

You can make up for many of the deficiencies in drone cameras by leveraging the power of software. And let's face it, spending a couple of hundred bucks on good software is a lot cheaper than getting DJI's latest and greatest.

There are three main areas that software can definitely help with - those are noise, detail and dimensions.

And when it comes to all three of those areas, the software that I recommend, and which I use every day is the Topaz suite. And I should add at this point, that this isn't a sponsored recommendation in any way. I have the three main Topaz applications - Sharpen AI, Denoise AI and Gigapixel AI - because I bought them with my own money.

The AI based processing that this software is capable of is often miraculous in terms of its results. The software is well coded and has some truly useful features.

For instance if you are using the Sharpen AI tool then you only want to sharpen the land, not the sky - clouds do not have sharp edges. The Sharpen AI tool has an AI based selection tool - just like Adobe Lightroom's tool to select the sky. So you just turn on the sky mask and apply your sharpening only to the landscape. Easy peasy lemon squeeze.

The Denoise AI tool has several modes to cope with the type of noise present in your image. In terms of drones the noise preset you'll probably use most often is the low-light option. This preset gets rid of most of that horribly randomised RGB pixelisation you get at high ISOs and greatly improves the image without making it look like you tripped and fell onto the gaussian blur slider.

Then of course there's the size. The old Phantom 3 shoots at 4000x3000 pixels which is a bit of the short side, particularly if you want to print an image. GigaPixel AI can upscale your image in an intelligent way so that the end result is clean and undistorted.

I spent my money on Topaz but there are some excellent alternatives out there. In particular On 1's professional plugin suite is well worth a look. Their NoNoise AI tool is as good as Topaz Denoise and they offer a competitively priced bundle including Includes NoNoise AI, Effects, Resize, Portrait AI, & HDR - for $166 Australian dollars.

If you're a painter it's almost impossible not to develop your own style. The nature of painting, the media, the subjects, the process, the paints, the brushes and the skills (or otherwise) of the artist in question mean you instantly get your own style whether you want it or not. It might not necessarily be a good style, but it's still yours. In fact the only artists who don't have their own style are world-class forgers, and the kind of high-brow art sleuths who work for auction houses will tell you that even they have 'tells' that give them away.

But photography offers far more definite outcomes than painting because there's a precise mechanical device in the space between the photographer and the photograph, rather than a brush. And the thing with mechanical devices is that they are purposefully designed to function in a consistent manner. So if two photographers photographing the same scene, have the same camera, with the same settings and the same lens they will produce a near identical photograph.

Consistency Deconstructed

This consistency in camera technology is important if you are a professional photographer because you need to know that if you use that camera, with that lens, with those settings in that environment then you will take a correctly exposed image.

So the most popular equipment in a photographer's life, apart from the camera itself, are accessories and add-ons that can alter that consistency.

We use ND filters to reduce the amount of light hitting the sensor because we want to take a longer exposure than the camera will allow on its own. Or we use flash to artificially light a scene because the camera wouldn't be able to make a correctly exposed image on its own. Or we might even dig right into the camera's guts, take it to pieces and switch out the infrared blocking filter for an infrared amplifier.

Shoalhaven Heads print stock licence license
Location: Shoalhaven Heads

In other words, we use an array of techniques combined with specialised equipment to make our photos look different to anyone else's. And so logically, the further you get from that baseline consistent straight-out-camera look, the more obvious your style will be.

Developing your own style as a photographer is not as simple as choosing one, like you'd take a tin of beans off the supermarket shelf. It is not usually something that materialises the first day you pick up a camera - it might takes years to evolve - but sometimes it does occur during a blinding flash of inspiration or a eureka moment.

It also bears pointing out that developing your own style is not something you can rush or even force. You simply have to put in the hours and use your camera as often as you can.

So let's talk specifics.

Once you have built up a sufficient body of work in your photography you will start to pick up on certain themes. You will be able to identify photos you've taken that have a specific look, which were taken in a certain way, which feature a certain location.

Whether you were conscious of it or not, this is your creative brain leading you in a specific direction.

If you've never done it before go back through all of your old photographs and, as you flick through them you will start picking up on these regularly occurring themes. All of the other photographs, no matter how good they are, are almost like the static on a TV screen and the other shots - the ones that share some relationship with each other - they're your vision - the television picture emerging from that static.

As you build up your photographic muscles, the themes in your photographs will be indistinct, and out of focus (metaphorically speaking). However once you recognise those photographs you are more naturally inclined to take, once you begin understanding where your creativity is taking you, you can start to focus (metaphorically speaking) down onto it. And that's when it starts getting really exciting because once you became creatively self-aware, you can showcase how you see the world through your photography.

So let's talk more about the kind of themes that might develop into your style
and which you should keep an eye out for in your photographic portfolio. This is by no means a definitive list, but a sample of possibilities which may or may not apply to you.

The Subject

Firstly and most obviously there's the subject of your photographs - the hashtags that you might attach to that photograph.

For instance there's a photographer called Seth Casteel who went viral a decade ago with his amazing photographs of underwater dogs. Seth specialises in taking highly distinctive portraits of dogs by throwing a ball into a swimming pool and capturing the dogs from underwater as they jump in to grab the ball.

Seth recognised his niche, he honed in on it and made it his thing. And he discovered his style in a eureka moment when a dog he was photographing kept jumping into the swimming pool and he wondered what he'd look like from in the pool.

Photo by Anthony Duran

Another example of a photographer whose style is built on the subject-matter of his photographs is Alexey Kljatov from Moscow. Sorry if I've butchered your name Alexey.

In 2016 Alexey came to world attention thanks to his incredible photographs of snowflakes which he took with his own homemade camera system frankensteined out of various cameras and lenses.

Alexy was inspired to take snowflake photographs after he saw the work of Kenneth G. Libbrecht, a professor of physics at the California Institute of Technology. And of course living in Moscow he was ideally placed to have plenty of material lying around on the ground for his photographs.

Incidentally, this is a classic example of working with what you've got. There aren't many snowflake photographers here in Australia but I suspect that they're fairly light on surf photographers in Russia.


Some photographers bring their vision of the world to light by means of post-processing. This is one of those niches that tends to rub some people up the wrong way, but it's a simple fact that some photographers became well known through a highly specific post-processing style.

The very fact that some post-processing techniques popularised by certain photographers pisses certain people off is proof positive that they are distinctive styles. And anyway, wouldn't it be a really boring world if we all liked the same thing?

Anyway - the photographer who immediately popped into my head when I thought of this was Trey Ratcliff. Trey became famous as the guy that popularised HDR photography. He discovered this technique very early on in its history, wrote a famous blog post explaining how to do it and from those humble beginnings rode a wave to photographic stardom. He travels all over the world and has accumulated a massive online following of people who love his distinctive HDR processed images. His style is immediately recognisable and he has persevered with it despite regularly getting it in the neck from so-called purists.

The perseverance displayed by Trey is a key element of developing your style - you stick with it, you tweak it, you improve upon it but you persist because it's what turns you on… photographically speaking.

© Trey Ratcliff

Another example of someone who found their niche in post-processing is Dylan Furst - more usually known as Fursty. His highly stylised images, processed with a specific blue palette proved to be a popular look and he's built up a following of over one million on Instagram.

I should add that a photographic style should not be considered somehow 'better' or more worthy because the photographer has amassed a massive following on social media, but nevertheless, it is partly because their images stand out that they do build up those followings. Or to put it another way - the style came first - the followers came second.


Leaving aside post-processing wizardry, other photographers find their style using specific photographs techniques. There are all sorts of cool methods that can be applied to photography and this may be where your style lies too.

So for instance, there's a style of photography called intentional camera movement (ICM). This is actually a fairly old technique (as most of them are) but it was was recently re-popularised by the British photographer Andy Gray. This technique involves deliberately moving the camera during a long exposure such that the subject matter becomes blurred and abstract. Andy has likened his images to the paintings of JW Turner and I can certainly see that vibe in his photographs.

Other camera techniques include deliberate over-exposure (high key), under-exposure (low key) and long exposure zooms.

Location Location Location

Sometimes it's a specific geographic location and the documentation of that location, that becomes a photographer's theme. There are myriad examples of this, but one that sprung to mind for me is an Australian photographer local to me by the name of Eugene Tan.

Eugene, better known as Aquabumps, began a photographic email blog based on his images taken around Bondi Beach in Sydney. The blog proved to be a big hit and his style of photography translated well to social media where he picked up a big following. He does travel abroad and photograph other locations, but the core theme of his photography is Bondi and, in particular, the historic surfing culture of that location.

Of course some locations, such as Bondi, lend themselves well to this kind of photography. In the UK the @camdiary feed features photographs taken by the pseudonymous Sir Cam featuring the beautiful medieval university city of Cambridge in the UK. There's a huge variety of photographic styles in Sir Cam's portfolio from portraits to landscape photography but the city of Cambridge links everything together and is Sir Cam's inspiration and central theme.

All the Gear - No Idea

Sometimes it takes a specific piece of equipment to lead you to a specific photographic style. For instance ocean photography using waterproof housings has become increasingly popular over the years and it's this ability to use good cameras in a hostile saltwater environment that inspires many photographers.

Clark Little is a Hawaiian photographer who made his name taking incredible photographs of waves from the inside of the tube. He found his inspiration when his wife asked for a picture of a wave to decorate their bedroom wall. Unsatisfied with the prints he found for sale he thought he could do better. He went out, bought a waterproof camera, took the photograph and changed the entire direction of his life. Clark leverages his impressive skills in big surf, to capture the close-up interiors of waves that most sane humans would never deliberately swim into. His style of photography is a natural extension of his passion for the ocean, but it would also not have been possible without the development of waterproof camera technology.

Ten years ago there was no such thing as drone photography, but now it's one of the most popular niches. Being able to control a flying camera is a huge benefit to any photographer, but especially so if you suffer from mobility issues. It was this ability to position a flying camera anywhere in the sky that lead Jamien Hudson to develop his style.

Jamien's a young photographer who has made a name for himself taking photographs of marine wildlife near his home in Perth. He also happens to be a quadriplegic and he began using a drone to photograph the ocean because he missed being able to swim and surf in it. He found he had an aptitude for capturing the the marine wildlife and pretty soon his amazing photographs of dolphins and whales began getting attention online.

It's evident that some photographic styles are not just reliant on equipment, but simply could not exist without them. Who knows what technology will evolve the coming years and what kinds of photography will evolve from them.

What's the Context?

One of the most popular styles of photography is to use a consistent contextual link between your photographs. You can find many examples of this on Instagram, but the most famous is probably Murad Osmann who popularised the 'follow me' style of photograph.

Murad's idea was to photograph his wife leading him towards some scenic location by the hand. He's not visible in the photographs - well, apart from the hand his wife's holding - which greatly contributes to the feel of the photographs. Murad's style of first-person photography lets you feel like you're being lead to a beautiful location, which in turn gives the photos an empathetic vibe that's seen him accrue 3.6m followers on Insta.

The contextual link that defines a style doesn't have to be physical - it can be thematic too. Brandon Stanton is the brains behind the Humans of New York Instagram account and his idea was to interview random strangers on the streets of New York and then include that interview with a portrait of them. Brandon's got 11.5m followers so there's little doubt that his style of highly personalised photography is a popular niche.

Hannes Becker is another landscape photographer with a distinctive style that has proved to be a big hit. His landscape photographs are post-processed using a dark colour palette and often include him as a tiny figure in a dramatic landscape in order to better accentuate scale. On the face of it there's nothing massively different about his landscape photography from a technical perspective, but his work stands out thanks to this link (namely him) in many of his shots.

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Alright, so those are examples of photographic styles and the photographers who've become famous for popularising them - what about your friendly neighbourhood photographers? Folks like, ermm, me for example.

Now the truth of this is that I never really cared what my photographic style was.

Many years ago, during the first big Instagram boom, I was paid to attend an Instameet in my capacity as a vaguely well known local photographer - a local liaison if you will. The local tourism agency had hired some big-name Instagrammers to attend and the public were invited along to hang out and take photographs.

It was a grim experience for someone like me with autism who's terrible at that whole social chit-chat glad-handing mingling thing and I knew with absolute crystalline certainty that was to be my first and last Instameet ever.

Anyway, towards the end of the event when the punters had all gone home, I did get chatting to one of the hired celebrities and she asked to see my Instagram feed. She flicked through it and then told me that I had some really great images in there but that my feed was all over the place and that I would never build up decent follower numbers while it was so chaotic. She advised me to concentrate on one style of image and just fill my feed with that.

After the Instameet I said my goodbyes and resolved immediately to completely ignore all of her advice. Don't get me wrong, it wasn't bad advice if all I had wanted was an increased follower count on Instagram, but I couldn't have given a fuck about that then and I couldn't give a fuck about it now.

I take photographs because I enjoy photography, not because I have some burning desire to be an influencer. Also I could never restrict myself to one specific style of photo - it would be extremely boring.

That being said, I do have a signature photographic style which has emerged despite my belligerent efforts to embrace all styles of photography and not be pigeon-holed. Actually I have a couple of styles that are evident if you flick through the 250,000 images in my Lightroom catalog, but one is my favourite and would be the theme of a gallery exhibition if I ever put one on.

My signature style of photograph is a silhouetted beach sunset shot. I chanced on this style of image down at my local beach. I spotted a family out enjoying the warm evening and I switched out my usual wide angle for a telephoto and, shooting directly into the sun, photographed them as they crossed a sandbank. When I got home I was immediately struck by this image and the mood it conveyed to me and I resolved to try it again the first chance I got. The thing is prior to then I was going to extreme lengths not to include people in my shots and so this was a real step into unknown for me.

Well, that was 14 years ago now and I'm still taking those silhouetted beach sunset shots to this day. Here's what they look like.

Going for Gold

For me these photographs, taken over the course of many, many sunsets during those 14 years, have a distinct and almost illustrative feel to them which I really like. To me they represent how summertime feels in coastal Australia. I also think that they have a kind of street photography vibe to them in the sense that they are candid shots of complete strangers taken in a specific environment - it's just a beach that serves as the backdrop, rather than the city.

So there we have it guys. I developed a style despite actively trying not to and if you've been taking photographs for any length of time, you've probably developed one too - whether you're aware of it or not.

So dig out the archive, flick through the images and see if you can spot trends, themes or other photographic links that tie your shots together.

Alright - that's it for this video guys. Hope it has been thought-provoking and if it has and you'd like to see more of this type of content - you know the drill - hit that subscribe button and smash the living shit out of the like button.

January / February

My first chance to get out with camera in the new year was the 12th of January. I took the opportunity to photograph a sunrise (my favourite thing) in my favourite style. These photos were both taken at Berrys Beach which is the non-official local name for mid-Seven Mile Beach. I visited this location more often than I normally would during 2020 because it was within my 5km radius and I would walk here with Catherine for exercise.

One of my favourite views in Shoalhaven Heads looks great at sunrise.
Little thunderstorm arrived at sunset.
Definitely one of my favourite shots of the year - this is a massive image generated from a 360º pano.

March / April

Looking through my archive of images, March and April were pretty quiet for me. The furthest I travelled in those two months was Kiama, which is a just 19km away. This was prior to a ban on travel outside your local council area of course.

Here in the Shoalhaven LGA we had it pretty good because our council region covers over 4700Km². It handily includes everywhere from Berry to North Durras taking in all of Jervis Bay, Kangaroo Valley, much of the massive Morton National Park, Sussex Inlet, Conjola, Mollymook, Murramurang National Park and Ulladulla. Compare that with Kiama LGA which is basically Kiama, Gerroa and Gerringong and covers just 250Km². And of course the Sydney LGAs are all tiny in comparison. So even with the council's locked down I could have travelled if I'd wanted to, but I didn't.

Late summer sunsets in Gerroa are often horizon-to-horizon golden light and that was certainly the case this year. I like shooting directly towards the direction of the sun because it throws everything else into silhouette.

Photos Taken in 2021


Busiest Month in 2021


Most Popular Location


May / June

During the autumn months I did actually travel slightly further afield. Catherine had to go into Sydney to finalise her citizenship and, with the appointment being early in the day, we decided to book into a hotel in the city. In the evening I explored the city from our hotel room with my long lens and then styled the images with a Cyberpunk look that I really liked.

About a week after the Sydney trip a massive east coast low developed in the Tasman Sea and spun up a massive swell which impacted the east coast. I went to Bombo to photograph the scene and got some amazing photographs and a cool video that I shot in 240fps slow motion.

There were also some lovely sunrise and sunsets in between which I was able to photograph at the nearby beaches.

Big Day at Bombo

If you've ever visited Bombo before you'll know how big these rocks are and consequently how large the waves here were.

Cameras Killed in 2021


Lenses Bought in 2021


Pairs of Crocs Lost in 2021


One of several memorable sunsets in Shoalhaven Heads

Cyber Sydney

July / August

In the winter I scored some of my favourite sunrise/sunset shots. Movement was still heavily restricted at that time of the year, so the shots are all very local. I often find myself choosing the easy option when it comes to landscape shots and drive to my nearest beach to take the images and lockdown and my own anxiety contributed to that. But when I did go a little bit further I always enjoyed it and, if 2022 brings become some normality hopefully I'll start travelling properly again.

Definitely one of my favourite shots of the year. This little island was formed after some floods on the river here and I had my eye on it for some time with a view to getting a good shot here. On this evening I was fortunate enough to be joined by this bird who kindly posed for me as the sun set behind him.

The Birds

Classic pastel sunset at Gerroa.

September / October

As autumn arrived it became apparent that the pandemic was a long way from being over, but our freedom of movement was improved slightly here when the state government ended the ban on moving between council regions.

This is my second favourite shot of the year. In fact I liked it so much I got it printed nice and big and now hangs on the wall in our bedroom.
Another favourite. Love the light in this shot, perfectly captured by the X-T4.

November / December

As the end of the year rolled around we all thought we were done with pandemic related restrictions and started to celebrate and then Omicron arrived and took a huge great dump on the cake. Hey-ho. We're all getting quite used to this now though, aren't we.

The summer looked like being a wash-out thanks to a La Nina forecast promising a cooler and wetter end to the year and that's how it turned out. It started raining in October and it hasn't really stopped since. At least the dams are full again!

One of the few storm shots I took in 2021 - this was photographed with my drone from my back garden.
One of those photos that existed in my head for many years before I actually made it.
The Guardian of Drawing Room rocks - my favourite shot of the year.

And that's a wrap. 2021 is now just another folder list in my Adobe Lightroom catalog and I am choosing to look forward with optimism to whatever 2022 holds. Watch this space ...

You will probably shit yourself every second your drone is in the air.

Like most new drone owners my first tentative flight took place in my back garden. I got everything set up as per the instructions, I read and re-read all the safety rules, I triple checked I’d attached everything correctly and then I hit the take-off button and it buzzed to life and rose a couple of feet into the air. As it rose above the ground my heart-rate just about doubled and I fiddled with the flight controls in a hesitant fashion before flying the drone up about 20ft in the air. My pool old heart couldn’t stand the suspense for long though and I flew it back down, landed it and carefully packed it back in its flight case before having a stiff drink to calm my nerves. It was about a week before I'd worked up the courage to try again.

Now I figured that this was just first-flight nerves and so for my next few flights I headed down to the wide open space of the nearby showground. Each time, as soon as it was in the air, my heart-rate rocketed. I talked to the missus about my performance issues and she kindly suggested it was just rookie nerves and that I'd settle into it after a while. Turns out I didn't. Every single time my drone rises elegantly up into the sky, I start shitting myself and I don’t stop shitting myself until it’s back on the ground and the rotors have stopped spinning. It’s even worse when I fly it over water. When it’s over land I can kid myself a bit and think ‘oh well if it drops out of the sky at least I can recover it’ but you do not get that luxury when it’s out over the ocean. If your drone decides to ‘fly away’, as they sometimes do, or a motor fails or a passing wedge-tailed sea eagle savages it – you’re fucked.

When I'm flying the drone, occasionally the video feed glitches or cuts out completely and I shit myself. I once used a non-Apple lead to connect my iPhone to the controller and it disconnected from my drone while it was 100m up, 300m away and flying over the Pacific ocean and I crapped myself. DJI don't help matters by flashing 'high wind - land now!' warnings on the screen every time there's a slight breeze detected by the drone.

I met up with a good friend not long after getting my first drone and admitted to him that I shit myself every time the drone was in the air and asked him when that feeling went away and he laughed and said, “It doesn’t.” He said he’d been flying drones for three years and he shit himself just as much today as he did on the first flight. He said that flying one into a wave and watching $2400 worth of kit sink to the bottom of the ocean didn’t help matters.

So know this – unless you’re sufficiently wealthy to not care about sending several thousand dollars flying up into the air where you control it with what might as well be magic – you will shit yourself. Welcome to the team. Bring sturdy underwear.

Everyone hates drones

If you were to attend a dinner party and, if - in between courses - you were to climb onto the dining table, drop your trousers, squat and crimp off a log right there on the table - your steaming surprise would probably still be more welcome than a drone. The cold hard truth is that the only people that don't hate drones are the people that fly them and the junkies in prison who get their crack delivered by one.

Why do people hate them? Mainly for a bunch of irrational and/or objectively incorrect reasons - but when has public hate ever been objective? I've never listened to any Nickleback songs, but I find it hard to believe they've written anything that really deserves the massive volume of crap that's been heaped on them for the last decade or so. It's trendy to hate on Nickleback and it's trendy, amongst a certain demographic to hate on drones. When pushed, the keyboard warriors who whinge about drones in community Facebook groups usually suggest that 1) they're noisy, 2) they scare wildlife and 3) they're used to spy on people. It's all bollocks of course, they're only noisy if they're hovering a metre away from your head, most wildlife couldn't give a shit about drones, and they're about as useful for spying on people as a Lamborghini Aventador is for tackling the Cape York Track during the rainy season.

But do not think for one second that you will ever convince anyone that drones are a force for good, that 90% of the TV shows and films they watch use them, that the emergency services save lives every day using them or that they've captured imagery of scenes, such as close-ups of erupting volcanoes, that would otherwise be impossible to photograph … because you won't change their minds.

Everyone hates people that fly drones

Yes - everyone hates drones, but you know what they hate more? The folks who fly them. You're a pervert, a spy, a criminal, a wildlife hater, a geek and a hoon and you will be approached by people who will let you know all of the above. Middle-aged Karens and Kens in leisure-wear, struck by the righteous anger of the deranged and clueless, will shirt-front you and tell you exactly what they think of you. Yes, they are muppets but try and resist the urge to fly your drone into their face in sports mode.

There's a tonne of paperwork and endless rules and regulations

When you first have the idea of getting a drone, you picture yourself using it to capture beautiful scenery and amazing landscapes. What you probably don't picture is a load of paperwork and form-filling and a set of regulations that make the rules of the road look like childs-play.

And to be honest, a few years ago it was a much easier hobby to enjoy. The rules of the sky that govern what aircraft can and can't do haven't changed much, but the attitude of governments around the world certainly has. So in many countries you'll now have to meet some licensing requirements, sit a test of some kind, pay an annual fee and register yourself and your drone.

You'll also discover that certain organisations, such as those that are charged with the care of certain parcels of land (both public and private), have banned drones completely. So for instance the US National Parks Service has banned drones completely in all 417 national parks, 23 trails, and 60 rivers they manage. Certain state park authorities here in Australia have also banned drones outright, as have similar organisations in the UK, Italy, France, Spain and countless other countries.

There are also a whole bunch of rules in every country around the world governing what you can and can't do once your drone's in the air and of course there are areas of restricted airspace where you cannot fly at all.

The bottom line is that, if you decide to fly legally, it's not as easy as just rocking up at a beautiful location and filming the landscape with your drone.

They're pretty fragile

Obviously this depends on the drone model in question, but the simple truth is that as they have become more advanced, drones have also become much less robust. You could throw a football at a Phantom 3 and it would just shrug it off. Throw a football at one of the modern drones and it'll drop out of the sky faster than Superman in a kryptonite onesie.

Old consumer drones used to be quite modular and easy to repair, but that is certainly not the case now. As the gimbals have become more advanced, the cameras better and as the bodywork has evolved from glorified scaffolding, into spindly-legged wind warriors with advanced processors inside them, so they have become increasingly difficult to fix. FPV fliers are well used to fixing their quadcopters thanks to a modular design and engineered ruggedness, but repairing a Mavic 3 at home is a big ask.

So if you do crash your drone and you haven't invested in insurance such as DJI's Care Refresh package, you're looking at an expensive fix by a specialist repair company. It's also entirely possible, given the number of small ads selling drones 'for parts' that your drone cannot be repaired at all. So I have two bits of advice for this. Firstly, consider getting some insurance - and not necessarily DJI's Care Refresh. Secondly get used to the idea that you may well go out for a day of drone flying and come back with just your controller.

You Might Suddenly Find Yourself Wondering Why You Bought a Drone in the First Place

The drone groups of Facebook are often where drone dreams go to die. On a regular basis you'll see people advertising their drones to sell - not, they admit, because they're buying another one, but because it's just been sitting there collecting dust and simply hasn't been used.

Now I've been giving this a bit of thought and I think I know why this happens. People buy drones because they think they're cool gadgets and it will be fun to fly them. And when they get their drones they discover that they are cool gadgets and that it is fun to fly them, but that after that initial 'wow' period has passed, they're left asking themselves - what now? There's only so many drone selfies you can take before you lose interest. If it's the pure fun factor you're after, then you should get into FPV drones, not standard consumer drones like the DJI Mavic or the Autel Evo.

I strongly believe that unless you have a specific purpose in mind for your drone, above and beyond simply owning a cool flying gadget, then your drone will collect dust too. That interest might be photography, or film-making. You might make travel videos or documentaries. You might be a fisherman using your drone to drop bait beyond the break-zone at the beach. Or you might be a member of a drugs cartel using your drone to deliver crack cocaine and burner phones to inmates in a high security prison. People who do not have a specific purpose in mind will probably grow bored with their drone, sell it and chalk it up to experience.

Big brother is watching

I'm no conspiracy nut, but the fact is the authorities here in Australia and elsewhere around the world are increasingly able to scrutinise most aspects of your life and your drone is no exception. Thanks to incidents like the Gatwick drone debacle, companies like DJI co-operated with governments to allow for the scrutiny of drones. With equipment that DJI supply, the authorities can track your drone and its controller and therefore you. If that bothers you, then don't buy a drone.

They force you to choose

I'm a semi-professional landscape photographer. My definition for semi-professional incidentally is someone who treats it like a job, devotes a huge amount of time and energy to it, but makes less than the guy on the French-fry machine in Maccers for doing it. But I digress. I got my drone because I like taking landscape photographs and making arty landscape inspired films and also travel films for my other YouTube channel - link's up there. I'm also usually on my own. Now this is partly because I'm autistic and have severe ADHD (not an edgy joke I really am autistic) and I don't really do collaborations or, you know, have friends and stuff. But it's also just easier to please yourself and set your own agenda without having to incorporate someone else's requirements into the scenario.

What I didn't foresee when I got my drone is that I would have to choose between it and my camera. For instance if I'm out shooting a nice sunset at the beach, then I have to decide before-hand if I'm going to use the drone and when I do I spend the whole time wishing I could take photos with my camera. And when I decide to just take photographs with my camera I often regret not having the drone in their air to capture the scene from an aerial perspective. It's a conundrum with no simple solution.

I have managed to do both on a few occasions, by getting the drone set-up before-hand and then flying it for a bit before returning to my camera, but it forces you to rush things and when you rush things you make mistakes. Getting your drone set-up, flying it into positions, taking your shots, flying it back, bringing it down and packing it up all takes a considerable amount of time. I don't want to get all artsy about it, but it also messes with the creative process and turns photography into quite a functional thing.

It's a fair-weather gig

Regulations regarding things like airspace and rules that mean you can't fly your drone anywhere near people or buildings and stuff have an impact on how much use you can get out of your drone, but the other huge factor is the weather.

Rain, snow, strong wind, and extreme heat and cold all mean you can't fly your drone. Admittedly the current crop of consumer quadcopters can handle surprisingly strong winds without too many issues, but unless you get a Splashdrone, they're sure as shit not waterproof. They also have a limited operating range in terms of temperatures.

For instance the official limitations on temperatures for DJI's latest drone, the Mavic 3, are between -10° and 40° C (that's 14° to 104° Fahrenheit for my non-metric friends). Now certainly here in Australia, and particularly since our species is in the process of slowly roasting our planet, that 40º figure is a bit of a worry. And remember that we're talking 'operating temperature' here - not just the ambient air temperature.

If you work during the week and only get the chance to use your drone at weekends then the days on which it's possible to fly your drone will be quite limited, particularly if you live somewhere that gets a lot of precipitation, wind or both.

That side-hustle you have in mind will probably come to nothing

One of the white lies that people often tell themselves (or their partners!) when they get a drone is that they'll use it to earn a bit of money. The most popular money-making pipe-dream is of course real estate photography.

Unfortunately you quickly discover that your local realtors have been approached by several thousand drone owners over the years and the world-weary person in the shiny suit has heard it all before. Realtors tend to use just one person for their aerial photography, usually an established local photographer and you offering to undercut their pricing will make not tempt them because they have a well-oiled routine with their existing aerial photographer. If you walk in off the street to offer your drone photography services to a realtor, then the fixed grin with which they greet potential home purchasers will fade quicker than the budget fake tan they've applied to their faces. It's certainly the case around here that realtors have also discovered that flying a DJI drone is really fucking simple and they've simply started taking their own photos, cutting out the middle-man completely.

Other side-hustles that virgin drone owners imagine they'll earn money from include things like wedding and event work. This is a really hard gig to fight your way into and you will undoubtedly also need expensive public liability insurance, a full drone licence with extended accreditations, and a high quality portfolio of prior work before you even get considered for this work. You might feel that your Mavic Mini produces great footage, but you'll also need a drone that shoots in a log video format at the very least. Consider also that shooting weddings and events is a high pressure situation and there are no do-overs. Ask yourself if that's really something you want to put yourself through?

I guess there are several reasons why people do upgrade their drones, some perfectly logical, some not so much. The most obvious one is that some people just have to have the current model of whatever consumer device they own. So they stand in line for the latest Google Pixel or Apple iPhone, they switch out the graphics cards in their PCs like Chinese Bitcoin miners and they put their current DJI drone on eBay the second the release date of a new model is announced.

I don't understand this behaviour, but it's their money and if they want to bleed a few grand every year, that's their choice I suppose. And actually if you think about it, they're almost functioning as a kind of charitable enterprise. Folks who regularly update their devices (whether they need to or not) lower the cost of entry into drone ownership. People who aren't bothered about owning the very latest DJI drone and might not able to afford a new one snap up their old, perfectly good ones for a bargain price.

Another reason people upgrade their drones more regularly than they really need to is our old friend FOMO - fear of missing out. Global technology companies like Apple, DJI, Sony and Samsung are masters at seducing us all with the amazing new features that can only be found on their latest device. More memory! Faster! Smaller! We then start worrying that our perfectly good existing device is somehow lacking, when it almost certainly isn't.

These days the legion of photography and film-making YouTubers do most of the hard work for companies like DJI and those channels loyal subscribers eagerly watch their visually splendid but often unreliable reviews. And I'm certainly not taking the high ground here or suggesting that I'm immune to the marketing efforts of these companies - I feel that FOMO pang every time DJI release a new drone or Apple a new iPhone.

There are of course plenty of perfectly valid reasons to upgrade your drone. I think my reasoning for switching from Phantom 4 to Mavic 2 Pro was a sensible and measured one. I was shooting a lot of photography and video out in the national parks and it was a royal pain in the arse lugging that bloody huge suitcase sized Phantom 4 case with me. I did get a P4 backpack but there was no room for the rest of my kit, so I reverted to lugging that foam case around with me. When I got my Mavic, I could put it inside my main camera backpack with everything else and it was convenient and practical. I've made some dubious decisions over the years but upgrading from Phantom to Mavic certainly wasn't one of them.

Three Is the Magic Number?

All of which brings me round to the recently released Mavic 3. I was interested to see what exactly DJI would come up with this time around and what new features and improved technology they'd add to the Mavic range. I am in no way dissatisfied by the quality of the images and video my Mavic 2 Pro produces and I knew that DJI would have to do something particularly innovative to have me even considering upgrading.

And fortunately for my bank account and for the on-going harmonious relationship with my good lady wife 'er indoors, there was absolutely nothing in the Mavic 3 that had me checking the prices online. This is probably just as well as I when I did find out what DJI are charging this time around I felt a painful tightening in my chest.

When I was looking at the specs of the Mavic 3 I wondered to myself how far we've actually come in terms of the technology. Now I should preface this by saying that my interest in drones relates purely to the photos and the videos they produce, not to the speed, the range, the various feature modes or the styling. But did you know that that the Phantom 3 had 4K video, a stabilised three axis gimbal, collision sensors and 25 minutes of flight time, back in 2015? Have a look at this video - remember to watch it in 4K. Gorgeous right?

That was shot on Phantom 3 Pro nearly 7 years ago. Is the footage produced on the Mavic 3 really that much better? Sure dynamic range might be better and there may be better low light performance but the vast majority of people, the folks who sit at home and watch videos on YouTube are highly unlikely to notice any difference whatsoever - particularly since far and away the most popular resolution on YouTube is 1080p and also since the vast majority of people watch those videos on their smartphones. Us camera dorks and drone geeks might buy into DJI's bullshit about Hassleblad colour science, but nobody else gives a flying fuck. All the punters care about is content.

Out of Sight

The Mavic 3 has a claimed 45 minutes of flight time, but the real-world tests I've seen would suggest it's actually not substantially better than the Air 2s. It also has a claimed range of 15km - but so what? If I fly legally here in Australia then I'm supposed to keep drone in my line of sight at all times. So the range I can legally use it is actually about 200 metres at best. If you have a full licence and a beyond-visual-line-of-site certification, then you could legally use it, but otherwise it's all a bit pointless if you're a law-abiding drone flyer.

Of course I'm taking the piss a bit - we all know full well that most drone owners fly beyond visual line of sight pretty much every time they put the drone in the air - you know it, I know it, DJI know it and you can guarantee that CASA (or the airspace regulator in your country) knows it too. And me? Oh I always keep my drone within visual line of sight … always …

I'm a pretty nervous flyer anyway but if I was legally able to fly beyond visual line of sight then, purely theoretically speaking, the maximum I'd ever have the nerve to send my drone would be about 2 kilometres. Over the ocean. Probably only about a kilometre over land. Theoretically speaking. In all honesty, it seems to me that the massive transmission ranges on drones are good for just two things - for farmers checking on their cattle and for gadget-heads making range videos on YouTube.

So the Mavic's got improved range most people can't legally use and better colours nobody will notice, what else is there?

Well, it can shoot 4K at 120fps. This is a nice feature for sure and definitely useful for filming action stuff like surfing or moody b-roll footage. My Mavic 2 Pro can do 4k at 30fps, 2.7k at 60fps and 1080p at 120fps all in 10-bit. And you know what - the only video mode I've ever used on my drone is 4k at 24fps. I dare say I'm not alone in that regard either - slow motion's great for producing wank-tastic marketing footage for drones - and maybe for rap videos - but other than that I suspect most people just shoot at 24, 25 or 30. While we're on the subject, that DJI fan-favourite - the Mavic Air 2S can do 5.4K at 30 fps, 4K Ultra at 60 fps, 2.7K at 60 fps or 1080 at 120 fps also in 10-bit which seems like a much more compelling package to me. If, and I hope I'm not tempting fate by saying this, my Mavic 2 ended up at the bottom of the Pacific and I got an insurance pay-out the Air 2s is undoubtedly what I'd get in preference to the Mavic 3.

So I guess in terms of video modes, it's a nice incremental upgrade, but not the sort of thing that's going to get me waving wads of cash in front of Mr DJI's face screaming SHUT UP AND TAKE MY MONEY!

Take a Closer Look

Then there's that zoom lens and if anything ever screamed - unfinished bodge job - this is it. I have to assume that the engineers at DJI ran into technical difficulties they couldn't resolve before the Mavic 3's hard release deadline rolled around. The footage produced on that weird little second camera is awful at anything other than the default optical 7x zoom and you have no control over the camera beyond some basic exposure tweaks. Oh and in picture mode, it only shoots JPEGs, not RAWs.

You have to hand it to DJI though - turning their obvious development failure into a feature and christening their unfinished zoom camera 'Explorer Mode' is a fabulous bit of creative marketing. It's a bit like if GoPro had called the catastrophic mid-air failures of their Karma drones 'Sudden Descent Mode'.

What else is new on the Mavic 3? Well, there's a greatly improved collision detection system, APAS 5 which, ermm, won't be available until some time in 2022 when DJI release a firmware update. Oh and all of the Quickshots and Mastershots - those gimmicky modes that only seem to get used by travel influencers on holiday in Bali - those are missing too until the firmware update. So I guess the software engineers stuffed up as badly as the hardware engineers. Don't suppose there are going to be too many Christmas bonuses floating around Shenzhen this year. But if ever a product reeked of 'unfinished' and 'rushed to market' the Mavic 3 is it.

New and Improved

Like the Mavic 2, the Mavic 3 comes in two flavours - your basic model and the Cine version. The basic model is $600 more expensive than the Mavic 2 here in Australia at $3100 or $4200 for the Fly More combo which comes with two spare batteries and a backpack you'll probably never use. And the Cine version is an eye-watering $7200 here in Oz.

So let's talk about that Cine version. In terms of drone hardware the one and only difference is internal storage capacity. On the basic version you get 8Gb and on the Cine you get 1Tb - that's it for the hardware - no improved cameras, no larger batteries, just a larger internal SSD. The Cine package does come with the swanky RC Pro remote controller which has a lovely bright 1000nits display. Which sounds great, but it's bloody expensive value-added feature. Most people use their smartphone with their drone controller and so by way of comparison my iPhone 12 Pro's display is 800nits, the new iPhone 13 display maxes out at 1200nits and the Galaxy S21 goes all the way up to 1500nits, so screen brightness isn't a huge advantage even if convenience is. All of which brings us around to the last point of difference between the basic and Cine packages, which is ProRes 422.

Now if you're not someone who shoots a lot of video with mid to high-end camera equipment you might not have heard of ProRes. It's a video codec, like MP4, H264 or HEVC, and it was developed by Apple for use with their video editing software. It's been widely adopted by camera manufacturers all over the world and is a high quality, lossy video compression format. ProRes comes in various flavours with varying degrees of compression, and bit rates and therefore quality. ProRes 422 is the most commonly used variant and this comes in vanilla 422, 422HQ, 422LT and 422Proxy flavours. The version that DJI decided to endow the Mavic 3 Cine with is the highest quality variant - 422HQ.

The problem is that 422HQ produces massive video files and that is why DJI had to stick a 1Tb SSD inside the drone - SD cards are not fast enough to cope. So it's not like they sat around at a planning meeting and made the measured decision to stick a shit-tonne of internal memory in the Mavic 3 Cine - they did so only because of the honking great video files that 422HQ produces.

The use of 422HQ is an interesting choice, particularly since DJI decided to only offer 422HQ. If you're charging $4000 more than the base model for a glorified controller then I don't think it's unreasonable to include standard 422 or the more compressed 422LT formats particularly since they're marketing this Mavic as a tool for professionals. Why not give people the choice?

In reality the big upgrade to the DJI consumer drone range's video system came with the transition from 8-bit to 10-bit. 8-bit gives you millions of colours and 10-bit gives you billions. And you get 10-bit video in the Mavic 2 Pro (but not the 2 Zoom), the Air 2 and the Air 2S. The Mavic 2 Pro has a honking great 1" sensor in it, as does the Air 2s. I know we're talking about the Mavic range here, but the Phantom 4 Pro has an ultra 4K mode and shoots in 10-bit at 100Mb/s.

The thing is - as I pointed out earlier - most people will not have a clue that you shot your footage in ProRes422 on your Mavic 3 Cine, or in 10-bit D-Log H265 on your Mavic 2 Pro or indeed in good old 8-bit MP4 on a Phantom 3 Pro.
Are you shooting wildlife specials for the BBC Natural History unit? No? Then you probably don't need ProRes422HQ.

I sell b-roll video footage as a side-hustle and 8 of my 10 most popular video clips were shot on my old Phantom 4. In fact there's a bit of footage I shot on my Phantom 4 at nearby Jervis Bay which has been used by the National Geographic and Travel channels, Channel 10 (here in Australia), Tourism Australia, Visit NSW and countless other companies and agencies. It's a 4K clip and I didn't even shoot in log format because the P4 didn't have log - it uses DJI's own Cinematic format.

Crash and Burn

The new Mavic does have some other improvements such as a supposedly improved vision system. Clearly they are trying to take away Skydio's single point of difference which is AI based computed collision detection. How successful they've been in that regard nobody knows because as we know, the new APAS 5 isn't coming out for a few months.

And how important is collision detection anyway? I don't know. I can only tell you that I've never flown any of my drones into anything. What I do - and feel free to use this technique yourself, is - I look at the drone in the sky or on the screen in the controller and (this is the clever bit) if there's something in the way, then I fly around or over that thing - rather than into it. Try it yourself - it works every time.

The seven grand price tag of the Cine version puts it firmly in pro territory and not far short of DJI's Inspire 2 with a Zenmuse X5S on it. Admittedly the Mavic 3's a much more portable package, but we're talking about professional film-makers here and portability is usually not their main consideration. Given the choice between a Mavic 3 with its shonky zoom lens and an Inspire 2 with a Zenmuse camera on it, complete with interchangeable lens system, 5.2K CinemaDNG RAW, Apple ProRes, a dual battery system and a master/slave controller setup for separate pilot and camera operator - I know which I'd go for.

So are you thinking of upgrading your drone to the new Mavic 3? Did you win on the scratchies or something? Are you afflicted with a terminal case of gear acquisition syndrome? I think the Mavic 3 looks like a fine and lovely drone - of that there is no doubt. But even if I was buying a drone for the first time then I'd still probably opt for the Air 2s. And as for upgrading, I have seen nothing that offers a really compelling reason to upgrade from a Mavic 2 Pro, Air 2, Air 2S or from the Phantom 4 Pro for that matter. Not hardware, not firmware and certainly not price tag. Let's revisit this subject next year when the Air 3 comes out!

That obsessiveness, as it pertains to photography, also extends to our online presence. You only have to look at the sheer number of photo-focused online communities and portfolio sites to realise that every photographer is searching for the perfect showcase for their images and there is a long line of companies willing to take our money in attempting to provide it. Inevitably therefore, photographers shuffle remorsely between online systems, trying them out, dipping a toe in the water, exploring the feature-set and then abandoning them.

I've been showcasing my photographs online for nearly as long as the worldwide web has existed and there aren't many photographic hubs or online portfolio services that I haven't used. Like all of us, I was looking for somewhere to showcase my shots, to connect with like-minded photographers and to perhaps make a bit of money selling prints or other merchandise. I've been on DeviantArt for over 20 years, Flickr for 18 years and I first signed up for 500px in 2010. In between I've tried YouPic, EyeEm, Webshots, Zenfolio, Pixoto, Behance, Instagram, Picassa, Vero, FineArtAmerica, Photobucket, Facebook, 1x, Irista, Pinterest, SmugMug, Unsplash and Tumblr. And there's probably the same again in long-forgotten services that I had brief bursts of enthusiasm for, but which failed to survive in the cut-and-thrust photo-sharing sector. And while I will always sign up for the latest shiny photo-sharing service, I realised a decade ago that the only way to get a portfolio that worked the way I wanted was to build my own.

I launched my first portfolio website in 2001, hand-coded in HTML with more than a little help from my wife who's been developing websites since 1997. In 2003 I launched my first database driven site, built on an ancestor of WordPress called PHP Nuke and in 2006, I built my very first WordPress site. Over the years my site has changed as technology developed and trends ebbed and flowed, but I have made my WordPress site the heart of my online presence for over 15 years now. I am of the firm belief that building your own site, on a platform like WordPress, is far and away the best option for photographers and I would like to explain why.

Roll Your Own

There are many compelling reasons why a WordPress site is the best option for a photographer and they all have merit, but for me the single best reason is control over design. If you sign up for an account with 500px or Flickr then your photographs get displayed in exactly the same way as the tens of thousands of other photographers on the site. If you choose a middle-ground and create a site on Squarespace, Zenfolio or Wix, then you're still stuck with the themes that they supply and have limited customisation options using a rigid toolset of their own design. But if you build a WordPress site then the options are limited only by your imagination.

WordPress is famous for its theme engine and rightly so. Themes meant that people with no design chops could create and manage great looking websites and if they wanted to mix things up, freshen up the place and switch out the theme then they could do so in a couple of clicks. Pretty soon a vibrant theme marketplace sprung up and it was possible to buy an endless array of specialised themes that looked the way you wanted. And while themes are still popular, and a great starting point for anyone that's new to WordPress, they are really yesterday's technology. These days you are far better off using a page-builder system to roll-your-own design and create exactly the look you're after. This is referred to as Full Site Editing (FSE) and it makes themes redundant.

There are several popular pagebuilders on the market, including Brizy, Beaver Builder, SiteOrigin, Visual Builder, Divi but the most popular by some margin is Elementor. All of these pagebuilders have advantages and disadvantages, but the one I have the most experience with is Elementor. In fact I used Elementor to create the entire design, structure and back-end build of my site before its most recent update. But, before you rush off and download Elementor and start building your own site, I have a few words of caution.

The first big problem with Elementor is bloated code. Yes, you can create great looking sites with it and the interface is brilliant, but your site will probably index poorly in Google's search engine rankings because it will be full of extraneous code. It's easy to go crazy with Elementor designs and to embelish the build with additional plugins, but you will regret it once the implications of your decisions become apparent. The other big problem with Elementor is content portability. I speak from bitter experience here, because I had to manually extract the text and photographs from over 500 blog posts in order to put them into a standard WordPress format on my new site design. If you keep things simple, then Elementor is still a decent choice, but it's far too easy to step outside WordPress standards and create pages and blog posts with heaps of embedded formating code. So what's the alternative to Elementor, Divi and the rest of them? I'll get to that in a bit.

Taking Back Control

Having your own WordPress site means that you are in full control of every single facet of the site, from the permalink naming structure of your articles, all the way through to the fonts you use for your captions. With that website housed on your own domain and living on your own server space, nobody can interfere with it, take it down, mess with the layout or even pull the site offline completely. If you opt for a free portfolio on Flickr, a feed on social media or even a paid subscriber service like Squarespace, then you categorically do not have the last word in what happens to your site. If Squarespace goes bust, there goes your website. If Flickr decide to limit galleries to five images of either African or European swallows, you have to go with it. If Facebook pulls the pin and takes your page offline (as recently happend to me), then there is absolutely fuck all that you can do about it.

If you buy your own domain, rent yourself some server space (it is no more expensive than a subscription to a portfolio site) and build out your own site then you will always have total and complete control over the site and everything that comes along with that - email, databases, analytics, logs, comments, advertising and content. I have long argued that putting your own website at the centre of your brand is the single best way of protecting yourself from the whims of corporations. There is nothing stopping you from also having an Instagram feed or a Facebook page, but if you build a website and keep it up to date then you can weather any of the storms.

I have long argued that putting your own website at the centre of your brand is the single best way of protecting yourself from the pedantic whims of corporations. There is nothing stopping you from also having an Instagram feed or a Facebook page, but if you build a website and keep it up to date then you can weather any storm.

The Search

I was never too concerned about my search engine rankings because my website was a blog first and foremost and photography was not how I earned my living, but you might not have the luxury of such indifference. If your intention behind having an online portofolio is that as many people as possible find it, then how a site performs in the search engines is important. If you have an online portfolio for professional purposes and you work in a competitive marketplace such as wedding photography, then search engine optimisation (SEO) and your subsequent ranking in Google (the only search that counts) is crucial. Being on the first page of Google for search terms, rather than any subsequent pages, can make a huge difference to your profits. Not convinced? Ask yourself how often you click over to the second page of search results.

The problem is that portfolios on subscriber host systems such as Squarespace or Zenfolio usually do not index as well as sites on their own server space. The cold hard fact is that with the right design and SEO know-how it's possible to make a WordPress website out-perform any comporable Squarespace, Zenfolio, Wix, Weebly or Shopify site in Google search engine rankings. If you Google this subject you will find lots of advice about optimising a Squarespace site for SEO but do you really want to be forced to use a specific Squarespace theme such as Brine to get there?

Companies like Squarespace have upped their game in terms of search engine optimisation tools, but it's much easier to get right in WordPress using a free SEO plug-in like Yoast and a free cache plug-in like Litespeed or a commercial one like Rocket.

Look and Feel

Getting your site working the way you want is half the battle, but getting it looking the way you want is the other half and these two aspects do not always get along harmoniously. Website design inevitably involves compromises, but you should never sacrifice usability for design. This is a lesson I learned the hard way and it cost me a lot of grief when I came to unravel my website. On the previous iteration of my site I used Elementor and Smart Slider 3 extensively throughout the site. I stupidly used Smart Slider to create the photo blogs I posted every few days on my site and extracting those images and the accompanying content for all of those posts was problematic. So my advice is to keep it simple - use standard WordPress posts and standard WordPress image uploads.

When it comes to design, you have a vast number of options on a WordPress site, as opposed to the limited range of themes available on any subscriber hosted platforms. My advice is to sit down with a pen and paper and plan it all out before you start building. Work out what you want to give the most prominence to, what sections you want, how you want it all to flow and then sitting down and constructing the site is easy. Since I include a variety of content on my site (not just photographs), I created a series of templates for each type of post - reviews, editorial, guides, photoblogs and portfolio sections. These templates were pieced together quite simply using Oxygen and mean that I can now just plug in my content whenever I want and a get consistent design and speedy page-load times. Here's what my reviews template looks like behind the scenes.


One of the best things about WordPress is how incredibly adaptable it is. Nearly 40% of the websites on the planet use WordPress and that means that there is an incredible range of plug-ins and other tools available for the platform. No matter what you have in mind for your website, there is undoubtedly an add-on that will let you achieve that. So if you want to add an online store to your site, that's no problem. Big deal you might say, I can do that with any of the other subscription services. Sure - but they offer a strictly limited number of options for things like layout, cart functionality, customer tracking, payment gateways, invoicing and everything else related to ecommerce. I can add 'forgotten cart' functions to my store, automatically enroll customers in an email database with all legal opt-in specifications, invite customers into special community forums running on my site, sell virtual products, add up-sell and cross-sell options - the list is endless.

If you're a photographer then one of the things you're always going to be coming up against is online storage space. High quality photos and videos (if you also shoot films) take up a lot of space and this is far cheaper to buy through a hosting service. If I wanted I could even buy some extremely cheap Amazon cloud space and store photos and videos there for a tiny fee.

Theme, Pagebuilder or Blocks

Search engine listings are not governed purely by keywords and alt tags. It is equally important that your site loads quickly - particularly on mobile devices. This is because several years ago, Google instituted a 'mobile-first' edict that said that performance on mobile would be ranked higher than performance on desktop because mobile was where the majority of web page views were taking place. There are consequences for this when it comes to WordPress sites, just as it does with subscriber hosted sites and I have some solid advice on that front.

Do not buy a specialist theme, particular not the 'mega themes' like Avada, Flatsome, Enfold or Salient - they are slow and lock you into a build that it is extremely difficult to extract your website from should you wish to change it. Unless you use them sparingly and keep the use of plug-ins to a minimum, pagebuilders like Elementor and Divi should also be avoided - they can make your site slow due to code bloat. Don't believe me? I went to Elementor's homepage and ran the sites they list in their most recent showcase through Google's PageSpeed Insights tool. You can see some screenshots below. And remember these are the cream-of-the-cream Elementor sites. Sure, the sites look nice but they will be heavily penalised by Google.

There are two approaches I suggest for building your WordPress website in 2021. If you are not at home with code and want a simple drag-and-drop system, then use the default Blocks (also referred to as Gutenberg) system in WordPress. Get a simple Gutenberg-friendly theme such as the latest default WordPress theme or buy a simple commercial theme like Potter or Zugan and your site will be fast, compliant and good-looking. If you are at home with code and not afraid to dig around in the nuts and bolts of a website, then Oxygen Builder is the way to go. I created this new site using Oxygen and I took my mobile pagespeed score from 11(!) to 96 and desktop from 24, to 97.

Oxygen is a hybrid design system (more of a theme builder than a pagebuilder) but it is probably not the best option for beginners. Using Oxygen I was able to create precisely the kind of design I wanted, without sacrificing speed or usability. If you're happy tweaking designs with a bit of custom PHP, CSS or Javascript then you'll be fine. I'm no coder incidentally, I just followed tutorials on YouTube and got help from the official Oxygen support group on Facebook when I ran into difficulties.

Where Does it Live?

These days there are myriad companies offering competitive rates on hosting for WordPress sites. Bluehost, Siteground, Dreamhost and WPEngine all offer hosting packages that cost a few bucks a month. For the same monthly fee charged by Squarespace, Bluehost will host your own Virtual Private Server with 30Gb of SSD space a 1Tb of bandwidth. Here in Australia I can highly recommend Digital Pacific, who I've been with for five years now and offer a first-rate service, excellent support and all the bandwidth you need.

Hosting for WordPress sites is a mature marketplace and a competitive one, so you can get excellent deals on your very own server space. For many of these hosting packages you don't even have to worry about setting the site up in the first place - most of them will do it for you or supply you with tools that make it as simple as clicking through a few simple question-and-answer pages.

Where We're Going We Don't Need Roads

I am occasionally asked by fellow photographers what I think the best option for setting up and managing an online portfolio. And sometimes, once I understand what they want from that portfolio and what they want to do with it - I advise them to go to Squarespace because it is the path of least resistance and a decent option for people who have no experience building websites or who do not want to spend any time creating or managing their online presence.

But if you have a basic understanding of content management systems and are happy to put in the hours, then a self-hosted website built on WordPress is far and away the best option. Using the blocks system that comes with WordPress, you'll quickly realise it's just as easy to use as subscriber hosted services and much more powerful. Once you're all set up, you can graduate to a builder system such as Oxygen and then the sky's the limit for what you can achieve.

So consider kicking your 500px account to the kerb, give Squarespace the push, untie the apron strings on Flickr and jetison Facebook. Take control of your website for once and for all and reap the benefits. Yes, it will be harder than making a cookie-cutter portfolio on the big-brand subscriber services, but the end product will be much better and nobody will ever be able to take it away from you.

The first kind of photographer treats their camera equipment with the reverence of a sacred religious relic. They transport their gear in climate controlled backpacks, meticulously clean their lens and filters before and after use and invariably try and avoid any situation that might threaten the perfect condition of their camera, lenses and accessories. They aim for perfection in their photography and will go to any lengths to avoid physical defects in their equipment that might negatively impact on that aim.

The second kind of photographer chucks their equipment in a backpack like they're bagging groceries. They don't stress too much about marks or blemishes on the camera or lenses and only clean their equipment when they notice grey blotches on the RAW files in Lightroom. If they had a motto it would be, "Ego Potest Reficere Post In". They do not pay much consideration to the resale value of their gear because they know it will never be in a sufficiently saleable condition to merit attention from anyone but the most desperate purchaser.

There are shades of grey between these two polarised types of photographer of course, but when it comes to camera equipment, most folks tend to lean one way or the other. I most definitely fall into the second category of photographer and, despite some serious drawbacks, can't see myself changing any time soon.

It's There to be Used

My philosophy is pretty simple - I paid good money for all this equipment to use it, not to sit in a humidity controlled room gazing at it while it revolves on a motorised platter. I do not want to be in a situation where I might miss an incredible shot because I'm worried about what will happen to my kit. This does not mean I'm in the habit of setting a two second timer and throwing my camera off a cliff, but it does mean sometimes my kit gets damaged and even broken.

In order to offset any nervousness I might have about using my camera equipment to its fullest capabilities, I have insurance. Previously this was on the household policy, with all of my cameras and lenses listed as named items. However I am in the process of moving over to a proper photographer's insurance policy which is tailor-made for professional and serious hobbyist photographers. I do not put my camera equipment deliberately in harm's way, but should the worst happen, I know I will be able to replace it, minus an excess of $100. Of course I am also covered if my camera equipment is stolen - as all of my cameras and lenses are specifically itemised on my insurance policy, I can get like-for-like swapped out or an upgrade if it is not longer available.

If you have not insured your camera equipment I strongly suggest you look into it, because it's an incredibly liberating feeling. I also fly a DJI drone and I make a point of paying for the DJI Care package which means that should the drone crash, I can get it replaced quickly and efficiently. And the drone's going to be listed on my main insurance anyway, so should it a lost drone fall foul of DJI's famous small-print, I'll still be covered.

Cleaning Up

Unfortunately for my camera equipment, I do live right on the coast here in Australia and that means that the majority of my landscape photography takes place in that unforgiving environment known as a beach. Sand and salt-water are definitely not a camera's best friends but the coast is an incredible place to capture amazing shots and so I won't let the fear of corrosive salty air stand between me and a good shot. I'm on my third upgrade since I got back into photography 12 years ago and the old cameras (a Canon 550D and 7D2) both work fine.

When I return from the beach I wipe down all of my equipment with isopropyl alcohol swabs. This removes the salty residue left on cameras and lenses when they're at the beach and keeps them is tip-top condition. It doesn't take long to give everything a quick wipe over and I then store them all safely in the camera backpack ready for the next trip.

Sometimes you do find that you get build-up on the camera sensor. This usually occurs when you're swapping lenses and can happen no matter how careful you are. I have some specialist sensor cleaning swabs which I use whenever I get some sensor dirt appearing on my shots in Lightroom. It's a little bit trickier doing these clean-ups on a mirrorless camera with an internal sensor stabilisation system, but as long as you're careful nothing untoward will happen to your camera.

All the professional photographers I know send their cameras back to their camera brand's official repair centre once a year for a service. This makes perfect sense to me - you get the camera properly cleaned by a professional in a clean-room environment and you don't have to worry about breaking anything. They can also fix up any physical damage that may have occurred, such as broken dials or screens. If you did want to sell your camera down the line then being able to tell a prospective purchaser that it was serviced yearly by the manufacturer at an official service centre will not harm your prospects.

30 Seconds From Disaster

I have had my fair share of disasters with photography equipment. I have autism and ADHD and one of the less known symptoms of both of those neurodevelopmental disorders is clumsiness. Unfortunately, when you're swapping out a lens in a river, being a clumsy bastard is not a good fit. I have lost lenses and cameras to carelessness and clumsiness but also to bad luck which strikes everyone eventually.

I dropped my first DSLR - the Canon 550D - on quite a few occasions. I dropped it on the jagged headland rocks on the Kiama headland (smashed screen and broken 50mm lens), I fell at Camel Rock and smashed another 50mm and one time I dropped both camera and lens onto the ground in a carpark because I was stupidly walking around with the camera still on the tripod and the tripod resting on my shoulder. I had similar mishaps with my second DSLR - the 7D2 which had two trips to the official Canon repair centre and I broke my 10-22m three times. Then there's the GoPro Hero camera I managed to take for a swim with the SD card panel wide open, on the first day I had it. Also the Insta 360 which fell onto the steps at the Opera House and scratched the 360º lens.

Last year I switched to Fujifilm and, believe it or not, I am currently on my third X-T4 body. The picture above was the last photo I took on my second X-T4. I was shooting massive a swell at Kiama's famous Bombo Quarry and a freak wave, easily 20m high, came right over the top of the cliff face and completely swamped me, my X-T4 and my 10-24mm lens. As I've mentioned, I insure everything now but for my first six years or so I simply wore the cost of repairs from sales of prints and other merchandise sold in my online store.

Baby Driver

Cameras are lovely bits of kit - precision engineering designed to do a very specific job and to, if necessary, do it under arduous conditions. You have to actually work quite hard to break a camera and it's entirely possible to push the limits a bit without having such a terrible track-record for busted and broken equipment as me. Enjoy your camera, make the most of it and remember that it is a tool to be used, not a trophy to be admired from afar.

You missed out on that big first wave of Instagram stardom, you jumped on YouTube too late and now your Facebook page's dwindling audience lives exclusively in Murmansk.

You feel like your landscape photography is as good as (or better than) all these big-name photographers and you just want a slice of the cake. How can you turn your landscape photography skills into dollars? There's good news and there's bad news. The good news is that it is possible to make money from landscape photography, the bad news is that there are a few hoops to jump through along the way. Here is my guide to the best way to maximise your income.

Lightroom Presets

This one's easy. Everyone's looking for that shortcut to a winning shot - a quick and simple way of transforming a photograph from the ordinary to the exceptional. Lightroom presets will never do that - they're almost completely pointless - but your potential customers don't know that!

So here's the drill. Go and download someone else's pack of landscape photography presets and tweak them very slightly. Now give them pretentious sounding names such as Attack ships on fire off the shoulder of Orion export them and bundle them up. Before you stick them on Shopify always remember to give the pack an aspirational and pretentious name like Autumn Soliloquy. Add a couple of your better photos (they don't need to have any relevance whatsoever to the preset pack) and you're golden. Now watch as a parade of useless photographers queue up and demand that you, "Shut up and take my money!"


You'd rather be out taking your own shots and picking out keepers to hang on the walls of your very own gallery, but you've got to pay the bills, right? This step to financial independence is the famous photographic one-to-one. You offer tuition to people with all the photographic intuition of a spatula and earn filthy lucre for whoring yourself out. It's simple.

Simply advertise your services on your social media platforms and offer half or full day packages, out in the landscape, where photographic novices can learn all of the secret skills such as 'light', 'composition', 'the rule of thirds', 'tripods' and 'capturing the serenity of nature in all its glory'. In order to make it look like these sessions are over-subscribed remember to put the occasional post on social media saying that you have had 'cancellations for a fully booked session' the following weekend, but that if they are quick they can 'secure one of the strictly limited spots'.


Almost certainly the only way you'll ever make actual money from your landscape photography. The photographic calendar is a mainstay of the C-List Landscape Photographer's money-making arsenal, a guaranteed annual pay-off and rare ray-of-hope in an otherwise bleak financial landscape.

Simply try and find 14 decent shots from the tens of thousands you took over the course of the last year and stick 'em in a Snapfish calendar template. Give it a suitably arty name, such as Resplendent Vistas of the Artichoke Peninsula and you're good to go. Remember to get them on sale by July though, it's no use trying to sell them in December because your customers will all have bought your competitors effort.


Sometimes people will message you on Facebook, raving about your photography and asking you for a print of a particular photograph you took. You will excitedly go off and get a quote from your local printers and send it to the eager beaver customer and then you will never hear from them ever again. This is because nobody wants to pay any more than about $50 for a two metre stretched canvas with a floating oak border, including delivery, and if your quote exceeds that they will simply go and buy a generic print of palm fronds from their local DIY superstore.

So if you want to make money from prints you have to dispel the notion that you are selling 'fine art photography', embrace the bargain basement and sell $15 prints you produced yourself on your Canon Pixma printer and framed in plain white $3 frames from K-Mart. Easy.


Nothing screams maximum-effort-minimum-return like licensing your photographs on stock libraries. All you have to do is upload your photograph, spend an hour painstakingly selecting appropriate keywords, then add a title, category, location, description and model release and you're good to go. Now just repeat this several thousand times, to ensure that a few make it past the stock agency's reviewing panel. As you'll only be earning about $0.75 for a print resolution licence of your photograph, it's important to try and get as many photos up there as possible. If you apply yourself to the task, you might earn enough in a year to buy a yourself a cappuccino.

Copyright Infringement

This is one of the leading growth areas in revenue for C-List landscape photographers. As with most photographic sectors, a corporate middle-man will do better than you out of the process, but that shouldn't stop you from pursuing this worthwhile money-making enterprise.

Simply sign up with an agency such as Pixsy or Copytrack and then add your images to their database. They will then scour the Internet searching for websites that have used your photograph and when they find an offender, alert you to the infringement. Then all you have to do is give the agency the go-ahead and they will pursue the offender and seek financial redress from them. Unfortunately most copyright infringement is centred on China and no agency will ever bother pursuing financial compensation from Chinese businesses as they have free rein to steal whatever they want from whomever they want and use in any way them deem necessary. Also - any image you ever uploaded to a stock library can't be pursued. However you will still find there are plenty of hapless idiots out there who think anything that's online is fair game and you can sue them for all they're worth or, you know, the market value of your shot.


If the success of people like Thomas Heaton has proven anything, it's that looking excruciatingly uncomfortable in front of a camera is not a barrier to financial freedom. If you're prepared to film yourself out and about taking your photographs and to then spend a full day editing your video and then uploading it to YouTube, it's possible that you might attract an audience. Spend several years building a subscriber base that climbs out of the double digits and eventually Google will deem you worthy of carrying advertising on your channel. Then just sit back and wait as the monthly payments for $10 or $15 make all those endless hours, days and weeks of effort worthwhile.


It's the photographers dream, encapsulated in one word ... Patreon. Oh how we love you Patreon. If enough people pity you sufficiently to throw in a few bucks, it's entirely possible to eat out once a month on the proceeds of your Patreon fund. Unfortunately it's also entirely possible that nobody will throw a few bucks in your direction and you'll end up looking like that toothless harmonica player busking outside the nearest strip mall with a few coins and a button in their begging bowl.


It's pretty tough to become an actual influencer in this day and age. Unless you are a spectacularly beautiful young (preferably very young) woman with big tits and a peach-like arse and unless you are prepared to show off said tits and arse in tiny bikinis on 'the gram', then you will find it hard to achieve the sort of social media follower numbers that businesses consider influencer-grade. But do not despair!

These days there's a thing called a micro-influencer which (contrary to popularly held belief) refers to follower numbers, not penis size. Micro-influencers are people who have crawled over enough broken glass on their hands and knees to achieve between 1,000 and 50,000 followers. That's right - with as few as 1,000 followers on your Instagram account or 2,000 subscribers on YouTube you are officially classed as a micro-influencer. This does not mean you will be invited to stay at five star beach resorts in the Caribbean or comped free business class seats to events and festivals. However you might score a new set of ND filters for your camera, or a cheap Chinese-made knock-off of a Fitbit watch. And who doesn't like knock-off Fitbit watches, right?

Affiliate Links

We've all seen them, the little list of blue links in the description of the YouTube video, or the bullet points in the 'My Kit' section of a photographers website. They're Amazon affiliate links and if someone clicks on that link and then buys something - you get a cut! It's virtually free money - you'd be crazy not to!

For every successful sale you point in Jeff Bezos's direction, you'll earn an amazing 4% of the purchase price, after taxes and deductions. So if someone buys a $2000 camera within 24 hours of clicking on your link, you'll get $80. How good is that? So get yourself an account and include a load of links to very expensive equipment that you 'recommend'. Make sure you don't put that list on an About Me page on your website which no-one apart from your mum's ever looked at - preferably stick it somewhere click-baity that you can generated a tonne of views on. Maybe reach out to a young female bikini influencer, do a soft-porn travel photo-shoot at a scenic location and refer to the camera equipment that made the photos possible with links to your Amazon affiliate account. Easy money.


The key to earning money from blogging is to lie through your teeth. People don't want to hear the truth, they want to hear pipe dreams. Articles that do well on photography blogs tend to be ones that suggest it's possible to earn a living from landscape photography. So go with things like, "How I Earn $200,000 a year from landscape photography" or "How I Made $50,000 in a Year from Calendars" and then pull a load of made-up facts and figures straight out of your arse. The reader will have no way of checking their veracity and you can clean-up with all those lovely AdSense dollars and affiliate links.

Easy Money

Being a C-List landscape photographer is to accept a life of graft and solitude, but with diligence and perseverance, it is possible to earn a salary comparable to that of a French Fry attendant in a fast food restaurant or an entry level call centre operative for an insurance company.

Maximum the income streams available to you, remind yourself that you're better than Marc Adamus, Galen Rowell and Chris Burkard combined, never pass up an opportunity to shill yourself - and mediocre success in a tightly-defend local region will surely come to you.

Authors Note: This is a self-own and a bit of fun. I am a proud C-list landscape photographer, so please don't doxx me and leave angry comments just because my little article rang true.

Back at the start of the year this part of the world was enduring the worst bushfire season in a generation and, as we all watched the daily updates from the amazing members of the RFS, we thought that fire was going to be the worst of it. But the only constant in life is change and those of us lucky enough to live in wealthy countries were about to get a taste of the sort of upheaveal that everyone else has been dealing with all along …

An RFS appliance speeds south down the Princes Highway at Berry towards the fire engulfing the Morton National Park - January 4

With so much of the Shoalhaven region burning, tourists who would have flocked to the area during the summer school holidays, were told to stay away. Some parts of the region were cut off completely by the fires meaning that supply trucks could not make their regular drops to the shops and supermarkets. This meant that there was considerable acrimony towards tourists that decided to visit anyway and ended up fighting for the limited resources of water and food in the stores. As a consequence of the fires, the beaches were uncommonly quiet for that time of the year.
January 22

This is Callala Beach in Jervis Bay. Normally this beautiful stretch of white-sand would be packed with tourists, but in late January 2020 it was extremely quiet - January 28
Then in early February we had floods which was actually really good news because all that heavy rain put the end to many of the bushfires. It’s not uncommon at all for this land to flood, it happens on a regular basis, but the severity of the floods has been steadily increasing - February 11
As news of the Corona Virus and its spread began dominating the news headlines, Australia closed its borders and began formulating our lockdown. Before we got shut down I headed over to the northern end of the Morton National Park to photograph the aftermath of the bushfires. It was a sobering sight, but even just a few weeks after this area had been decimated, there were signs of regrowth - March 02
Sunset over the Shoalhaven estuary - April 13

I love photographing the seabirds at Gerroa. Pretty often it’s just me and them on the beach, enjoying a vibrant sunset. Seven Mile Beach is a flat and shallow beach with no drop-off at all, which means you can get glassy reflections in the sand as the tide’s going out – April 25 & June 16

Kiama has always been a popular holiday town and is a popular weekend destination for Sydneysiders. The numbers of visitors was slowly increasing by early July and the winter weather was a lovely - July 1
In July I used some of my government stimulus payments to purchase a new camera. This was a big deal because I had been using Canon digital cameras since I rediscovered photography 25 years ago. I bought a Fujifilm X-T4 and lenses and one of the first places I headed to enjoy my new camera was Drawing Room Rocks. When I first visited this location 17 years ago, it was known only to locals and Catherine and I got lost three times on the over-grown track to the top. These days that same track is like a motorway and there is a constant stream of people walking up and down the track through the Barren Grounds National Park to experience the views. I don’t think I have any more right than anyone else to enjoy this sort of a location, but I do miss the way it felt when I first discovered it. Like many photographers who have seen the serenity of their favourite beauty-spots ruined by the Instagram-effect, I now only reveal the location of places that are already well known - August 18
Towards the start of spring I headed down to Jervis Bay for the first time in five months and enjoyed the short bush walk between Greenfield Beach and Chinamans. On the way back I caught sight of this nicely framed view and photographed it with my 50-230mm zoom lens. It seemed to connect with a lot of people and was my most ‘liked’ photo of the year - August 30

These are some of my favourite kinds of shots to take. They’re taken with an extremely low aperture so that the lens is wide open. This creates a very narrow focal plane in which only a small slice of the image is in focus. So if you shoot wide open in front of a rising sun and focus on some dune grass you get this awesome effect. October 4, October 5, October 12.

I’m pretty sure that this is my favourite shot of the year. There’s just a really cool vibe to it. I shot it with my big 400mm zoom lens, at full stretch, looking back across the arc of Seven Mile Beach towards the setting sun. The wind was blowing the tops of the waves and I timed this shot precisely for when the wave broke in front of the rapidly setting sun - October 21.
One of my happy places is the boat ramp at the bottom end of Hay Avenue in Shoalhaven Heads. As you can see, it’s great place to capture the setting sun over water and I’ve captured some of my favourite photos in this exact spot. Sometimes you get lucky with the sky and crepuscular rays light the way – October 5.
My friend the sea eagle. I see this guy regularly on Seven Mile Beach - he or she commutes from the northern end of the beach south towards the river to hunt for salmon and I’m always pleased to see him/her - November 22

As we headed towards the end of the year, restrictions continued to ease here in N.S.W. It’s pretty evident by now that this global pandemic has revealed the very best and the very worst in people. The very best are of course those people working in healthcare who have put their own lives on the line repeatedly caring for people with the illness. And the very worst were those people who bought into the deluded fantasy that the virus was fake and in so-doing endangered the lives of their fellow citizens. If I hope for one thing in 2021, it’s that we find a way of cutting out the cancer of conspiracy fantasies and paranoid bullshit like anti-vaxx, big reset and climate-change denial and, since day-dreams cost nothing, I’d also like a world in which we weren’t governed by the politics of hate on the far-right – December 3.

What the world needs now is less bullshit and more surfing - December 1.
Whatever else happens in 2021, this is where you’ll probably find me most evenings, round-about sunset, if the clouds are behaving themselves. Let’s kick this crappy year into touch and move forwards into the next with our feet on the ground and hope in our hearts - December 12.
For the last 16 years I’ve been photographing, blogging (and more recently vlogging) about everything I find, see and enjoy here in South Coast, New South Wales. This is my blogging site focused on my hobby (and part-time job) of photography. Please enjoy my little writing and my photography and I’d love to hear your feedback.
© 2021 Andy Hutchinson